Carry Bag Design for Marketing – Rajani Mouth Fresheners
At IDS, we extended the packaging design of Rajani Mouth Fresheners into a vibrant carry bag format to strengthen the brand’s visual identity and marketing reach. Designed for Rajani Group, a trusted FMCG brand, this carry bag seamlessly continues the look and feel of the mouth freshener packaging while serving as a powerful promotional medium.
We ensured that the same color themes, typography and brand elements including the iconic “Refresh ho jao…” tagline were carried forward to maintain consistency and instant recognition.
Design Approach
We focused on brand consistency and outdoor visibility. The carry bag design mirrors the original packaging, creating a cohesive brand experience across retail and promotional platforms. The result is a marketing tool that not only enhances product recall but also promotes sustainability through its reusable form.
Location: Junagadh, Gujarat
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