Kangaroo with Antlers – A Fun Mascot for ShopAtHome
At IDS, we developed a fun and engaging character branding concept for ShopAtHome, an online shopping website specializing in gift products. Our team transformed the client’s imaginative idea a kangaroo with antlers into a lively mascot that reflects the brand’s playful and approachable personality.
We designed a series of single-color cartoon illustrations in various poses, ensuring versatility for both web and digital applications. The design team strategically integrated the characters into the site interface to enhance user engagement and brand recall. Through creative visual storytelling, IDS helped ShopAtHome stand out in the competitive online retail market with a distinctive and memorable identity.
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